In this episode of MyLunchTable, we continue to focus on The Conscious Leader's Guide. Host Simon Hague challenges the traditional business assumption that success is measured solely by financial returns as he explores how forward-thinking organizations are redefining achievement through multiple dimensions of impact rather than just profit.

The episode introduces listeners to the evolution of success metrics in business:

1. Traditional Bottom Line: The conventional financial profit measurement (revenue minus costs)
2. Triple Bottom Line: John Elkington's framework encompassing people (social equity, employee wellbeing), planet (environmental responsibility, carbon footprint), and profit (financial sustainability)
3. Quadruple Bottom Line: An emerging concept that adds purpose as a fourth dimension, ensuring values align with actions

Simon highlights Patagonia as a compelling case study of purpose-driven business that donates profits to environmental causes, promotes sustainable sourcing, repairs products to reduce waste, and has transferred company ownership to a trust supporting climate initiatives—all while maintaining loyal customers and strong revenues.

The episode addresses the challenge of measurement, offering practical frameworks including the B Impact Assessment (which evaluates governance, community, environment, and workers), ESG (Environmental, Social, and Governance) criteria increasingly valued by investors, and balanced scorecards that connect financial goals with broader impact metrics.

Simon emphasizes that businesses don't need to transform overnight, encouraging listeners to "start small" by identifying one core value—whether sustainability or inclusivity—and tracking meaningful progress. He makes a compelling case for why this matters: urgent global challenges like climate change and wealth inequality, changing consumer expectations (particularly among younger generations), and investor priorities shifting toward ESG-aligned companies.

The episode concludes with Simon's powerful assertion that "the most successful companies of the next decade won't be the ones that make the most money—they'll be the ones that make the most difference," inviting listeners to redefine success as sustainable, resilient, and impactful business that benefits all stakeholders.

The Conscious Leader's Guide continues to provide actionable insights for leaders committed to making positive change through ethical, purpose-driven leadership.